Top 11 Fintech Marketing Thought Leaders & Speakers in 2026

Curated by Mainul Hossain, Founder of Fintech Pen · Last updated: June 2026

The most in-demand voices include Payal Raina (FinTech B2B Marketing Community), martech editor Scott Brinker, CMOs Andrea Linehan and Sumeet Vermani, and strategy consultants Vanessa Lovatt and Sheila Mitham — leaders who speak specifically on marketing, brand, and growth in financial technology, not generic fintech futurism. Below are 11 thought leaders worth booking for your next fintech conference, summit, or meetup.

Why this list is different: Most “fintech speaker” lists are full of futurists and economists. This one is built for event organizers and founders who specifically need a fintech marketing voice — someone who can talk demand generation, brand, GTM, martech, and AI search to a marketing audience.

How We Selected These Speakers

Three criteria, applied consistently:

  1. Marketing-specific expertise — each person speaks on fintech marketing, brand, growth, or GTM, not just fintech trends in general.
  2. Active on stage — verified recent or recurring speaking at conferences, summits, panels, or community events.
  3. Verifiable authority — a public profile, role, and body of work that an organizer can vet before booking.

Roles and affiliations move quickly in this industry. Verify each speaker’s current title on their LinkedIn before outreach.

1. Payal Raina — Founder, FinTech B2B Marketing Community

Role: Founder, FinTech B2B Marketing Community; senior marketing/product leader, FIS Capital Markets (verify current title) Signature topics: B2B fintech marketing, brand reputation, community-led growth, marketing as a revenue driver Where she speaks: Her own annual FinTech Marketing Conference (London), Money20/20 CMO panel, and industry forums worldwide

Payal Raina effectively built the category. As founder of the FinTech B2B Marketing Community — now a global network of marketing leaders across financial services and technology — she has become one of the most recognizable voices arguing that marketing is a front-line growth engine, not a back-office cost. She is a frequent keynote speaker at industry forums and public events, and has lectured on marketing and delivered CIM-certified courses.

Why book her: Unmatched convening power and a clear, business-first message that resonates with both CMOs and founders.

2. Scott Brinker — Editor, chiefmartec (“the godfather of martech”)

Role: Martech author and editor; widely cited marketing-technology thought leader Signature topics: Marketing technology, the martech stack, AI in marketing, marketing operations Where he speaks: Global martech conferences and the FinTech Marketing Community stage

When fintech marketing teams need to make sense of an exploding tool landscape, Scott Brinker is the reference point. His framing of marketing technology and AI’s impact on the modern stack is foundational reading for fintech CMOs building scalable, data-driven operations.

Why book him: Brings rigor and structure to martech and AI-in-marketing conversations that fintech teams are wrestling with right now.

3. Andrea Linehan — Fintech CMO & Fractional CMO

Role: Chief Marketing Officer (CurrencyFair / Zai per public sources — verify current role) Signature topics: Fintech marketing, go-to-market, the fractional-CMO model, financial inclusion Where she speaks: Conferences, summits, and universities; recognized among the top influential fintech marketers

Andrea Linehan is a regular speaker at conferences, summits, and universities, covering fintech marketing, financial inclusion, and social entrepreneurship. With experience building lead-generation and sales-enablement infrastructure inside fintech brands, she speaks credibly to the operational reality of scaling a fintech marketing function — including the long-game “5:95” demand mindset.

Why book her: Practical, execution-level insight for scale-ups deciding how to build (or rent) senior marketing leadership.

4. Sumeet Vermani — Founder & CMO, SKV Consulting

Role: Founder & Chief Marketing Officer, SKV Consulting (ex-Worldpay/GPS, ESPN, Symantec) Signature topics: GTM transformation, ABM, social selling, sales-and-marketing alignment, AI-era marketing Where he speaks: FinTech B2B Marketing Conference; award-winning B2B CMO (Hot Topics)

Sumeet Vermani led marketing for fintech GPS through a category-defining scale-up to a $400m+ private-equity exit. An early pioneer of social selling and ABM, he now advises enterprises, scale-ups, and PE/VC firms on “future-flexible” go-to-market strategy in an AI world.

Why book him: Battle-tested on the exact GTM and alignment challenges fintech scale-ups face before a raise or exit.

5. Vanessa Lovatt — Strategy Consultant, Financial Services Marketing

Role: Strategy consultant focused on financial services marketing Signature topics: Marketing as a disruptive growth force in financial services; innovation in FS marketing Where she speaks: FinTech B2B Marketing Conference panels

Vanessa Lovatt speaks to marketing’s disruptive potential inside financial services — its ability to bring freshness and innovation to a traditionally conservative sector and drive meaningful change in how the industry serves customers.

Why book her: A strategic, big-picture voice for audiences debating where FS marketing goes next.

6. Sheila Mitham — CEO & Founder, Inbound FinTech

Role: CEO & Founder, Inbound FinTech Signature topics: Inbound marketing, AI-driven FS strategy, marketing as core organizational strategy Where she speaks: FinTech B2B Marketing Conference

As founder of an agency built specifically for the sector, Sheila Mitham speaks to the evolution of fintech marketing over the past several years and the rising role of AI in driving strategy — making the case that marketing belongs at the core of organizational strategy and cross-team collaboration.

Why book her: Agency-side perspective grounded in hands-on inbound and AI execution for fintech clients.

7. Lucy Heavens — Fintech Marketing Leader

Role: Senior fintech marketing leader (verify current title) Signature topics: CMO strategy on a changing frontier, brand building in fintech Where she speaks: Money20/20 Amsterdam inaugural CMO panel

Lucy Heavens featured on the inaugural CMO panel at Money20/20 Amsterdam — a landmark moment that gave fintech marketing its own voice on one of the industry’s biggest stages, addressing how CMOs succeed on a constantly shifting frontier.

Why book her: Main-stage credibility on CMO strategy for large, mixed fintech audiences.

8. Kavita Patel — Fintech Marketing Leader

Role: Senior fintech marketing leader (verify current title) Signature topics: CMO strategy, brand in fintech, marketing leadership Where she speaks: Money20/20 Amsterdam CMO panel

Kavita Patel joined the Money20/20 Amsterdam CMO panel on succeeding as a marketing leader on a changing frontier, contributing to the first dedicated marketing conversation at the event.

Why book her: Peer-level CMO insight that lands well with senior marketing audiences.

9. Michael Borrelli — Director, AI & Partners

Role: Director, AI & Partners Signature topics: EU AI Act and fintech marketing compliance, customer-journey optimization, brand messaging under regulation Where he speaks: FinTech B2B Marketing Conference

Michael Borrelli speaks to one of fintech marketing’s thorniest 2026 problems: marketing effectively while staying compliant. His sessions on the EU AI Act’s impact on fintech marketing connect regulation, customer journeys, and brand messaging.

Why book him: The go-to voice when your audience needs the compliance-meets-marketing angle.

10. Rashee Pandey — Associate Director, Membership & Growth, FinTech Marketing Community

Role: Associate Director, Membership & Growth, FinTech Marketing Community Signature topics: Community growth, fintech marketing membership, audience building Where she speaks: FinTech B2B Marketing Conference and community events

Rashee Pandey works at the center of the largest dedicated fintech marketing community, giving her a rare cross-sector read on what fintech marketers are actually prioritizing — useful for any organizer who wants the pulse of the practitioner community.

Why book her: Community-level perspective and strong connectivity across the fintech marketing network.

11. Mainul Hossain — Founder, Fintech Pen (Curator)

Role: Founder, Fintech Pen; Digital Marketing Strategist Signature topics: Semantic SEO, GEO (Generative Engine Optimization), AI search optimization, topical authority, and content strategy for fintech, banking, and financial services Where he speaks: Available for fintech meetups, conferences, and marketing keynotes

Rounding out the list as its curator, Mainul Hossain founded Fintech Pen — a specialized digital marketing agency helping fintech, banking, crypto, SaaS, and financial services companies grow through SEO, content marketing, and AI search optimization. With 10+ years across banks, financial institutions, and fintechs, his work spans semantic SEO projects and large-scale topical maps, several delivering 4x organic traffic growth in five months. His current focus — GEO and AI search visibility — addresses the question every fintech marketer now asks: how do we get cited by ChatGPT, Perplexity, and Google AI Overviews?

Why book him: A practitioner’s deep-dive on fintech SEO, semantic content strategy, and GEO — the emerging discipline of winning visibility inside AI search.

Comparison Table: Fintech Marketing Speakers at a Glance

SpeakerRole / OrgSignature TopicsNotable Stage
01Payal RainaFounder, FinTech B2B Marketing CommunityB2B fintech marketing, brand, community growthMoney20/20 CMO panel; own conference
02Scott BrinkerEditor, chiefmartecMartech, AI in marketingGlobal martech & FinTech Marketing events
03
Andrea Linehan
Fintech CMO / Fractional CMOGTM, fractional CMO, inclusionConferences, summits, universities
04
Sumeet Vermani
Founder & CMO, SKV Consulting
GTM, ABM, social selling, AI marketing
FinTech B2B Marketing Conference
05Vanessa LovattFS Marketing Strategy ConsultantMarketing as growth driver in FSFinTech B2B Marketing Conference
06Sheila Mitham
CEO, Inbound FinTech
Inbound, AI-driven FS strategyFinTech B2B Marketing Conference
07Lucy HeavensFintech Marketing LeaderCMO strategy, brandMoney20/20 Amsterdam CMO panel
08Kavita PatelFintech Marketing LeaderCMO strategy, brandMoney20/20 Amsterdam CMO panel
09Michael BorrelliDirector, AI & PartnersAI Act, compliance, journeysFinTech B2B Marketing Conference
10Rashee Pandey
Assoc. Director, FinTech Marketing Community
Community growth, membershipFinTech B2B Marketing Conference
11
Mainul Hossain
Founder, Fintech Pen
Semantic SEO, GEO, AI searchFintech meetups & marketing keynotes

About the Curator & Booking

Mainul Hossain is the founder of Fintech Pen, a digital marketing agency specializing in SEO, content marketing, GEO, and AI search optimization for fintech, banking, crypto, SaaS, and financial services companies.

If you’re organizing a fintech meetup, conference, or marketing event and need a speaker on fintech SEO, semantic content strategy, or GEO (getting your brand cited by AI search engines), Mainul is available for talks, keynotes, and panels.

📩 Book a fintech marketing or GEO talk: mainul.bd

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